Digital Product Designer i Product Owner
Bavim se digitalnim proizvodima od prve ideje do isporuke. Kao Product Owner definišem viziju i strategiju proizvoda, vodim product discovery, gradim i prioritizujem backlog, usklađujem zahteve stejkholdera sa potrebama korisnika i poslovnim ciljevima, i pratim ključne metrike kako bi svaka iteracija donosila merljivu vrednost. Radim u agilnom okruženju — Scrum, sprintovi, roadmap planiranje i kontinuirana isporuka deo su mog svakodnevnog posla.
Kao Digital Product Designer pokrivam ceo dizajn proces: UX analizu i istraživanje korisnika, izradu korisničkih persona i mapiranje korisničkog putovanja (customer journey mapping), informacionu arhitekturu, wireframing i interaktivno prototipovanje, pa sve do finalnog UI dizajna i izgradnje design systema sa doslednim komponentama. Verujem u dizajn zasnovan na podacima — usability testiranje i povratne informacije korisnika usmeravaju svaku odluku.
Spoj ove dve uloge znači da razumem i poslovnu i korisničku stranu proizvoda: umem da prevedem strategiju u konkretna rešenja, a istraživanje u funkcionalnosti koje korisnici zaista koriste. Od ideje do proizvoda — korak po korak, sa jasnim ciljem.
Digital Product Designer & Product Owner
I work with digital products from the first idea to delivery. As a Product Owner I define product vision and strategy, lead product discovery, build and prioritise the backlog, align stakeholder requirements with user needs and business goals, and track key metrics so that every iteration delivers measurable value. I work in agile environments — Scrum, sprint planning, roadmapping and continuous delivery are part of my everyday practice.
As a Digital Product Designer I cover the entire design process: UX analysis and user research, building personas and customer journey maps, information architecture, wireframing and interactive prototyping, all the way to final UI design and scalable design systems with consistent components. I believe in data-informed design — usability testing and user feedback guide every decision.
Combining these two roles means I understand both the business and the user side of a product: I translate strategy into concrete solutions, and research into features people actually use. From idea to product — step by step, with a clear goal.